OEM / ODM Shoe Development

OEM (Original Equipment Manufacturer) means we manufacture to your design and tech pack. You own the design and intellectual property; we engineer it to be manufacturable, source the materials you specify or approve substitutes, and run it. This route suits brands that already have a defined aesthetic, a CAD or hand-built reference, and a bill of materials they want held across reorders.

ODM (Original Design Manufacturer) means you start from one of our developed base styles - a running platform, a training last, a vulcanised casual silhouette - and adapt material, colour, branding, sole and trim. Because the construction and tooling already exist, ODM is faster, cheaper and lower-risk for a first line or a fast capsule, while still letting you control the parts buyers actually see.

Both routes share the same engineering discipline. Every project starts with a design-for-manufacture (DFM) review: we read your tech pack or brief against real construction limits and flag anything that will hurt cost, fit or yield - a mesh GSM that won't hold the overlay pattern, an outsole rubber coverage that fights your weight target, a midsole density that conflicts with the price point. You get those trade-offs in plain language before tooling is cut, not after a failed bulk run.

From there we build a costed sample plan, develop the pair, and iterate on fit, materials and finish. When the construction, fit and look are right and the cost is agreed, we lock a signed golden sample. That pair becomes the contractual definition of bulk quality and the reference for final inspection, so order three matches order one. See sample development for how the iteration rounds work, and bulk production for what happens after sign-off.

We work from sketches, a reference pair, a partial tech pack or a complete spec - whatever you have. We do not copy trademarked designs; we develop a manufacturable interpretation of your intent and confirm it on the sample.